Sainsbury's
Autumn/winter lifestyle & Christmas collections
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Project details
This week, Camron brought a touch of Christmas to the heart of London with the launch of Sainsbury’s 2010 autumn/winter lifestyle and Christmas collections. Hosted at 33 Fitzroy Square, one of the capital’s finest Grade Ι listed buildings, journalists mingled with Sainsbury’s home and lifestyle design team and relaxed in the festive surroundings of the stunning Georgian townhouse. Styled by Hannah Simmons, Sainsbury’s new collections showed warmth and sophistication, combined with an eclectic mix of pattern, texture and colour. With the emphasis on Sainsbury’s range of textiles, cookware and home accessories, the house was transformed into a stylish winter backdrop, which also showcased an enviable range of sparkling of decorations and Christmas gifts. Over 120 homes editors, stylists and interiors writers popped in throughout the day; journalists left the show with a strong festive feeling on a sizzling summer’s day!