London Design Festival
The London Design Festival 2010.
Project details
Last week The London Design Festival announced their exciting plans for September at a Press Conference at the V&A. Set to be the hero project for the Festival is ‘Outrace’ – a series of gigantic robotic arms which will take up residence in Trafalgar Square. The Festival – working with leading car designer and manufacturer Audi – has commissioned German designers Reed Kram and Clemens Weisshaar to create an installation which will take the form of six massive industrial robotic arms from Audi’s production line. Custom software developed by the designers will allow members of the public to temporarily control the installation and write texts in light traces drawn by the synchronised mechanical tentacles. The resulting ‘light paintings’ will be recorded using specialised high-definition video equipment and published online.
Now in its eighth year, The London Design Festival is firmly established as a major cultural and commercial event, cementing London’s reputation as the design capital of the world.
London Design Festival 18 – 26 September 2010 / 00 44 (0)20 7734 6444.