Sainsbury's
spring/summer 2010 collection
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Project details
Camron brought a touch of much-needed colour to a gloomy autumnal day with the launch of Sainsbury’s spring/summer 2010 collection.
Hosted at the Chiltern Street Studios in London, the new ranges were cleverly styled to create a directional edit of key products launching for the spring/summer season, with a strong emphasis on kitchenware and dining. A courtyard was transformed into an alfresco paradise to showcase the outdoor living collections.
Laptop stations encouraged guests to browse through the Sainsbury’s online collections, while chefs in the interactive kitchen area gave impromptu demonstrations and served up delicious bowl food, afternoon tea and muffins, straight from the oven.
With over 100 journalists attending, the show provided everyone with the opportunity to look, experience and taste the new seasonal products and go away with a summery feeling that even a dark November night couldn’t shake off…