Camron
July 2009
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Project details
This summer if you are in Palma, don’t miss Monocle on the Med, a pop-up shop which is selling products including Orlebar Brown swimming shorts, Porter bags and The Monocle Top 50 editors’s pick of the best magazines from around the world. Our first event in July took place this week with a private dinner at Soho House hosted by Design District of Miami founder, Craig Robins and Pharrell Williams. Guests that included Nadja Swarovski, Sam Taylor Wood, David Adjay and Guy Dellal. On 8th and 9th July 2009 the Sainsbury’s team at Camron hosted the supermarket’s autumn/winter and Christmas press show. To showcase the new collections, Sainsbury’s created its very own, life-size ‘dolls house’ in its Holborn headquarters. Seasonal trends and new ranges were presented throughout the house, alongside inspirational Christmas gift ideas, stylish decorations and other festive paraphernalia. Showcasing Sainsbury’s festive food offer, journalists were also treated to an indulgent chocolate shop as well as a food and wine tasting to challenge the palate!Over 260 journalists across home, lifestyle and food media attended the show over the two days, giving the PR team plenty of opportunity to share and communicate Sainsbury’s Christmas offering to a core target media. Fashion designer, Luella Bartley will be curating Christmas for Liberty this year and they will preview gifts and decorations inspired by winter wonderland. Finally, as we near the end of the month Twyford Bathrooms are launching two new product ranges, Twylite a range of ultra-light shower trays and Moda a distinctly retro inspired bathroom collection.