This year’s Frieze Art Fair was as frenetic as ever. The huge structure in Regent’s Park makes a dramatic home for hundreds of galleries from around the world to show their best artists. With such variety on offer it’s impossible to give a general view of the event. If it’s figurative, abstract, conceptual, contemporary or cutting edge art you’re interested in, then Frieze had plenty on offer. Damian Hirst’s butterflies ‘pinned’ on glossy blue paint were memorable and it’s clear that the ‘Artist as a Brand’ is as important as ever. And how does and artist get a ‘name’…? Well, through PR of course!